An advert to eclipse others....

Never underestimate the clever psychology that goes into the art of advertisement.

Catching attention, making you look twice. Flashes of temptation.

Creating a connection between needs and desire.

Maximum memorable impact. Sight and sound: amaze then crave.

That's enough for me, thanks BMW for the lesson.

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Regency Hospital, Macclesfield

BMI Alexandra Hospital Cheadle

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